Blockbuster Inc. (NYSE: BBI), founded in Dallas, Texas, in 1985 is one of the world's leading providers of videos, DVDs and video games, with worldwide revenues topping $5.5 billion in 2002. During 2002, nearly 80 percent of Blockbuster’s revenues were generated in the U.S., where the Company has 48 million member accounts. According to research group Burke, Inc., the Blockbuster brand enjoys nearly 100 percent recognition among active movie renters in the United States. This, combined with market leadership, makes Blockbuster one of the strongest entertainment brands in the country.
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